End of Year Review for 2025

In a year marked by financial strain across the industry and rising mental health needs, Pineapple Support continued to expand our reach and deliver vital care to thousands of creators worldwide. Since our inception in 2018, we have supported nearly 20,000 individuals across the online adult industry. However, demand for our services continues to rise, and the importance of the industry’s support becomes ever more crucial. Together, we can bring about positive change and ensure that no one in our community is ever left without care.

During this year alone, we have:

• Connected 4,352 performers, producers, and other members of the adult community with emotional support and therapy
• Provided over 18,000 one-on-one therapy sessions to adult workers
• Recruited 121 new therapists worldwide
• Welcomed 1,925 new online therapy users, 158 new emotional support text users, and 329 new support group attendees
• Reached 1,940 industry professionals through workshops, presentations, and training
• Delivered four free corporate training sessions for our sponsor partners
• Delivered $2.3 million in direct therapy, emotional support, and essential mental health services to date

Again this year, 78% of all donations went directly toward providing care, including therapy sessions, crisis support, emotional support text services, support groups, and wellness programming. This places Pineapple Support well above the nonprofit-sector average and demonstrates our continued commitment to putting donor dollars exactly where they’re needed most.

 

Mental Health Trends

After four years of heightened demand following the emotional and social impact of the COVID-19 crisis, requests for support related to anxiety and depression seem to have stabilised. While these issues remain the two most common drivers of support requests, the stabilisation allows us to redirect resources toward emerging areas of need.

A notable trend this year has been the increase in individuals seeking help for ADHD, autism, and OCD. This rise reflects broader social patterns: increased visibility and discussion of neurodiversity on social media, greater public understanding, and reduced stigma around seeking evaluation or support. Creators report challenges such as emotional dysregulation, executive functioning difficulties, sensory overwhelm, identity-related confusion, and misunderstanding or dismissal from non-industry providers. These needs require specialised, affirming care and our growing network of neurodiversity-experienced therapists has been essential in meeting them.

We also continue to see rising numbers of resource users seeking support for burnout and creative fatigue, online harassment and stalking, grief and loss, complex relationship dynamics, and isolation caused by stigma or discrimination.

 

Levels of Need

When applying for support through Pineapple Support, individuals described their mental health needs as follows: 

• 19% reported their situation as urgent, requiring immediate attention; 
• 36% were seriously in need of support, often dealing with acute stress, trauma, or severe emotional distress
• 37% identified as in need of support, seeking help to manage ongoing mental health challenges
• 8% requested a check-up, typically for preventative care or early intervention. 

These numbers reflect a community where over half of applicants are experiencing high or critical levels of distress, underscoring the importance of timely access to safe, affirming mental health care.

In comparison to last year, these figures indicate that resource users are taking a more proactive approach to their mental health care. This is a hugely positive shift towards longevity and a healthier industry. Additionally, we completely cleared our waitlist in August 2025. This had been a goal since the beginning of 2024 when, due to excess need, we capped the number of people receiving therapy at any one time to 350. We are now maintaining a zero waitlist and connecting users to a therapist within 7–10 days of application, ensuring no one slips through the gaps.

 

In-Person Events

This year, we were a strong and visible presence at major industry events, including the AVN Adult Entertainment Expo, XBIZ Miami, Los Angeles, and Amsterdam, the EXXXOTICA Expo, the TES Affiliate Conferences in Seville and Prague, and the Bucharest Summit. In addition to participating in panels, roundtable discussions, and mental health conversations, we hosted private retreat spaces designed for models and creators to unwind, reconnect, and access mental health guidance.

Our most recent event, the Mx Pineapple Pageant hosted by Falcon Studios/NakedSword, was nothing short of extraordinary. In a single night, the event raised an incredible $50,000, all of which directly supports free and low-cost mental health services for creators around the world.

 

Corporate Training and Wellbeing by PS

In addition to providing direct mental health resources to creators, Pineapple Support continues to strengthen the industry at its foundation by equipping companies, teams, and platforms with the tools they need to better support the people who work with them. This year, we delivered four free corporate training sessions to our sponsor partners, focusing on mental health awareness in high-risk industries, crisis response and escalation, creator wellbeing and burnout prevention, and trauma-informed communication.

One of our most meaningful developments this year was the launch of Wellbeing by PS, our dedicated corporate wellbeing initiative designed to extend support beyond creators and into the companies that power the adult industry. Wellbeing by PS provides businesses with tailored wellbeing sessions for staff, cultural competency training, mental health education, and guidance for moderation, compliance, and high-stress teams. By expanding into corporate wellbeing, we are not only enhancing workplace culture but also creating sustainable new pathways for funding mental health services for creators.

 

Our Funding Goal for 2026

In 2025, we saw a significant rise in both need and usage across all service areas. As a result, we spent 19% more on mental health resources than in 2024. To continue meeting the needs of creators and to prevent the waitlist from growing, we aim to raise an additional $110,000 in 2026. This goal includes income generated through Wellbeing by PS, which will help diversify our funding streams and reduce reliance on traditional sponsorship alone.

This funding will ensure we can provide timely access to free and low-cost therapy, maintain our emotional support text service, run support groups and educational workshops, offer crisis care for those in urgent need, support creators in Latin America and underserved regions, continue delivering free corporate trainings to sponsors, strengthen and expand our global network of specialised therapists, and update internal technology systems and processes.

 

Sponsors

2025 has been another impactful year at Pineapple Support, and none of it would have been possible without our sponsors’ generous contributions. These partnerships, along with our loyal renewing members, have been fundamental in sustaining our work, especially during a year of widespread funding cuts across the industry.

The collective support from our sponsors, therapists, staff, and community has been vital in connecting numerous workers with essential mental health services. We are deeply grateful for every form of support received. Your generosity continues to be the lifeline that not only supports but transforms lives.

 

With love and respect,

 

Leya Tanit

President, Pineapple Support