Since Pineapple Support’s inception in 2018, our commitment to delivering mental health support and resources to workers in the adult industry has only deepened. This year marked another significant chapter in our story – we have now reached over 12,000 industry workers, a testament to our unwavering dedication. However, as the demand for our services continues to rise, the importance of the industry’s support becomes ever more crucial. Together, we can bring about a positive change and ensure that no one in our community is ever left without the care they deserve.

During this year alone, we have:

● Connected nearly 3,500 performers, producers, and other members of the adult community with emotional support and therapy
● Provided over 32,000 one-on-one therapy sessions to adult workers
● Recruited more than 110 new therapists worldwide
● Hosted over 48 webinars and 252 support group meetings
● Spoken at or attended 11 major industry events
● Conducted mental health awareness training sessions for 7 different platforms and businesses
● Provided active listening to over a thousand individuals in need of emotional support
● Hosted 12 corporate training events for current sponsors

Between 300-400 performers use our resources at any one time, and Pineapple Support now has nearly 400 mental health professionals registered with us, providing care across 5 continents and in 19 languages, as well as more than 750 volunteer listeners on our text line.

To date, we have spent over 1.5 million dollars on therapy and support services and provided resources to over 12,000 individuals. Since 2020 we have spent an average of 79% of all donations on therapy and program costs, making us among the most efficient non-profits in the US.

Fundraising
In February we launched a fundraising competition, in partnership with WebCam Lab, that awarded the winner with a trip for two people to Lalexpo VIP, valued at around $4,000 and including flights, hotel, event tickets, and food during the event.

We also launched Pineapple United membership benefits, providing exclusive benefits to members of our adult industry support club, including a range of discounts for products and services from our partners, specifically for adult performers.

Webinars and support groups
We launched numerous drop-in support groups, focusing on themes around autism, ADHD, DBT, bullying, loss, and parenting – as well as support groups specifically catering to those recovering from trauma, suffering from addiction, and survivors of domestic abuse.

We also continued to grow our schedule of webinars, tackling topics including stigma and shame, suicide, generational trauma, and eating disorders.

In-person and online events
This year, we maintained a strong presence at industry events, including the AVN Adult Entertainment Expo, XBIZ Miami, Los Angeles, and Amsterdam, the EXXXOTICA Expo, the TES Affiliate Conference in Cascais and Prague, the Bucharest Summit, and Sex Summit Brazil. In addition to taking part in panels and discussions during these conferences, we hosted private retreat spaces for models to escape and connect with mental health experts.

In August, we hosted a one-day wellness event focused on safety, stability, and self-love which featured presentations, classes, and discussions led by Pineapple Support therapists.

Upcoming initiatives
The annual Pineapple Support Mental Health Summit takes place in December where we’ll focus on depression and anxiety. We’ll be gathering leading therapists and experts from around the world to discuss various aspects of mental & physical health, therapy and coping skills, offering insights and advice to performers. The two-day event, which takes place live and entirely online between December 20th and 21st, is free for performers to attend from the comfort of their homes.

We have also launched the Pineapple Support Mental Health Survey for content creators and performers in the industry. Our original survey, launched in 2018, was pivotal in making Pineapple Support such an impactful resource. Five years on, we’re eager to ensure that we are continuing on the right track and providing the best possible care to performers. We’ll use the results to provide better care and support and to ensure a happier, healthier future.

Brand ambassadors
To further extend our reach within the adult community, we have continued to expand our brand ambassador program, introducing Jack Waters, Erica Love, Isla Cox, and Demora Avarice as representatives of Pineapple Support. Together, they act as trusted and impartial points of contact for performers in the industry who want to know more about the organization and how to receive support.

Sponsors
2023 has been another impactful year at Pineapple Support, and none of it would have been possible without our sponsors’ generous contributions. Our efforts in securing new partnerships have been successful, adding 12 new sponsors to our ever-growing family. These additions, along with our loyal renewing members, have been fundamental in sustaining our work.

The collective support from our sponsors, therapists, staff, and community has been vital in connecting numerous workers with essential mental health services amidst this year’s unique challenges. We are deeply grateful for every form of support received — your generosity continues to be the lifeline that not only supports but transforms lives.

With love and respect,

Leya Tanit
President, Pineapple Support