Ny Ny Lew Joins Pineapple Support as Brand Ambassador 

Pineapple Support, the adult industry’s leading mental health nonprofit, has appointed Ny Ny Lew as its latest brand ambassador. The performer, creator, and writer joins a growing team of ambassadors dedicated to advocating for mental health awareness and performer support within the adult industry. 

Lew brings years of firsthand experience navigating the emotional and professional challenges of the adult industry to her new role. She is dedicated to mental health awareness and boundary education within the industry, using her platform to advocate for self-respect, consent, and sustainable careers for creators. She is currently writing a guide focused on emotional wellbeing, personal boundaries, and self-preservation for adult creators. 

“Mental health is still one of the most overlooked parts of our industry,” says Lew. “We talk about content, numbers, and success, but not enough about the emotional weight performers carry. I want creators to understand that boundaries are not bad for business; they are what make long-term careers possible. I’m honored to work with Pineapple Support to help performers feel supported, respected, and human.” 

Founded in 2018 by British performer Leya Tanit following a series of tragic losses in the adult industry, Pineapple Support is a 501(c)(3) nonprofit that has connected more than 20,000 adult industry professionals with free and low-cost therapy, counseling, and emotional support. 

“We are thrilled to welcome Ny Ny to our ambassador team,” says Tanit. “Her dedication to boundary education and her honest, firsthand perspective on the emotional realities of this industry make her a powerful voice for our mission. As a Pineapple Support ambassador, Ny Ny hopes to help normalize mental health conversations and ensure performers know they are not alone, and we couldn’t agree more.” 

For more information and to become a member of Pineapples United, the membership club for adult industry members, please visit Pineapplesupport.org/Pineapples-United. If you have a business and would like to find out how to become an official sponsor of Pineapple Support, view the available packages by visiting Pineapplesupport.org/sponsorship.