Content creators Callum and Cole, twice-crowned XBIZ Europa award-winners for “Best Male Clip Artist,” have launched a fundraiser to benefit Pineapple Support that involves the duo climbing Ben Nevis, the tallest mountain in Great Britain.

“The duo launched a Givelively fundraising page for those that wish to support their venture, setting an initial goal to raise $1,500 in donations,” noted a rep.

The real-life couple first began fundraising for Pineapple Support in 2019.

“We decided to take on the seven to nine-hour climb to raise money for a charity that’s close to both of our hearts,” Cole said.

“Mental health is really close to home for me; it’s something I’ve battled with most of my life,” noted Callum. “I’m in a good place now and have been for the last few years. Something I found that brings me peace is my love for the outdoors and this climb will be a challenge, but one I’m buzzing to achieve. I truly understand the important role Pineapple Support plays in our industry and would love to use this opportunity to support them in supporting others.”

The group, founded in 2018 by Leya Tanit, has so far connected over 2,000 adult performers and industry members to mental health services, including free and low-cost therapy, counseling and emotional support.

Pineapple Support is a 501(c)(3) tax-exempt organization in the United States and a registered charity in the U.K. Click here for sponsorship details.

“I’m both touched and inspired by Callum and Cole’s generosity with this brave fundraiser,” Tanit said. “The challenge they’ve set themselves is also a wonderful example of how setting goals, helping others, exercising and enjoying time outdoors can have an incredibly powerful effect on mental health. The entire Pineapple team is behind you, Callum and Cole, and we thank you for undertaking this adventure to give back to your community.”

Click here to make a donation; follow Callum and Cole on Twitter and find their premium social media linkage here.